Like any other digital marketing strategy, conversion rate optimization strategy, too, needs to be planned carefully. We definitely cannot adopt “one-size-fits-all” approach when it comes to improving conversion rates for websites. According “Quarterly Intelligence Briefing: Digital Trends for 2013”, a report from Econsultancy and Adobe, around 39 per cent marketers placed importance to conversion rate optimization after content marketing in 2013.
Image Source: emarketer
Like other marketing strategies, conversion rate optimization techniques may also differ for different industries which have different sets of visitors.
The prime objective of any brand is to increase conversions on the website. All our marketing efforts may go futile if we ignore this aspect of conversions.
Now many brands seek to attain this by the way of improving the design and few elements which might not work for others. As I said, the same tactic does not apply to all brands.
However, there are few best practices which you may follow in 2014 to get the desired results. But again, these practices must be backed by A/B testing in order to track their success for your website’s audience.
So here is the list that I have compiled based on various studies on best practices on conversion rate optimization:
1. Simplify Contact Form: Make sure that you place a simple form for your visitors to fill. We don’t really like to fill each and every detail like our company name, zip code, etc. This may push our visitors to leave page and move on. I was amazed to read about Imagescape which increased its conversion from 5.4% to 11.9%, a 120% increase in conversions, by reducing 7 fields from their contact form.